You can add different chips etc to the role, what you are planning to add?
You can do so viA SPB page builder admin role
https://www.youtube.com/watch?v=QJJl9ldZmLw
http://help.sap.com/erp_hcm_ias_2012_03/helpdata/en/e4/efe44d4c814465b9d8a18dc5ad76ca/content.htmhttp://scn.sap.com/thread/3681118